“Who is following you isn’t that important,” [David Karp, Tumblr’s 24-year-old founder and chief executive] said. “It’s not about getting to the 10,000-follower count. It’s less about broadcasting to an audience and more about communicating with a community.”
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Facebook and Twitter’s New Rival, by Jenna Wortham for The New York Times (via amyblogschow)
tru dat.